I've been working in the beauty industry for the better part of the last decade. One of the unfortunate situations I've come across while helping clients find the products they are looking for is not being able to find what they need, at all. And its not because I didn't care to try to help this person find their correct foundation match... Nothing is more frustrating as a beauty advisor than having to tell a client you're sorry because the cosmetic line they wanted to try did not have their color. Trust me, I would NEVER send someone home with the wrong foundation color. I just wouldn't do that to them... When people come into a store and ask for your advice, most people trust that the advice you give them is based upon your experience with these products and the training you've received on the job. In these situations, I typically ended up apologizing and explaining that- unfortunately- this cosmetic brand is not inclusive to all skin tones; its a difficult spot to be in as a beauty advisor.
I'm just going to be honest, one of the largest issues I've had within the beauty industry has been the lack of inclusivity. It is sad that in 2022, if you want to be a makeup artist, you have to consider which cosmetic line you choose solely based upon comprehensive skin tone shades.
So, what does inclusion really mean within the beauty industry?
Inclusive beauty refers to beauty that caters to all individuals, regardless of their gender, age, religion, skin tone, skin type, etc..
The Inclusive Beauty Movement
After that depressing first two paragraphs, I've come with hope after the bad news of a sad issue within the beauty industry. There are specific brands I've discovered that make it their point to be inclusive to all colors of skin, genders, and identities. These are the brands I want to support, and I think its great if you do too, so we can put our money into companies that sell to all people. I will highlight and explain below:
Fenty Beauty
Rihanna Fenty Beauty's ad campaign speaks for itself....
Fenty Beauty is dedicated to inclusion and I've never had an issue finding a client's foundation match within this line. Vogue had a lot to say about Fenty Beauty completely changing the beauty industry. I'll post the link below for your reading pleasure.
Trixie cosmetics markets their products to all gender identities within the beauty industry. They have a very colorful campaign.
Founded by a London-based makeup artist named Jessica, Jecca Black Studio was created as a safe space for trans women to experiment with makeup.
These are just three of the many inclusive Beauty Lines within the beauty industry. For a more comprehensive list of the top ten, I'll provide the link below.
I encourage you to do your research when investing your money into beauty brands.This new movement of inclusion within the beauty industry should be one that stays with us so everyone has access to good quality beauty products.
With love,
Kate
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